Back in the heady days of the dot com boom we were endlessly told that we were witnessing a revolution, e-commerce sites and services would make international borders a thing of the past; the old worries of buying and importing goods and services would be a thing of the past; interestingly politics beat e-commerce to this in the European single market – a good thing I think we can all agree, but it seems that the more borders we break down the more artificial ones corporations with vested interests and their dedicated corporate lawyers seem to put up
Take for instance the iTunes store, an example of a digital company taking a traditional industry and dragging it kicking and screaming into the digital age: the music industry is practically luddite in it’s views, but iTunes, at least on the face of it would seem to have made it an open e-commerce industry allowing the users to buy anywhere in the world, but it’s not quite that simple. Try buying a track in Europe however and you might find that something you can buy in the UK isn’t quite so available 23 miles across the channel in France, or literally a hop skip and a jump across a border from Italy to Austria, making an utter mockery of the European Single Market, and making life frustrating in our ever more connected world.
It’s a true sign of the luddite nature of the music industry that the combined bureaucracy of the European Union is having to be brought to bear to strong-arm music licensing and distribution companies to sell their products to consumers in accordance with the laws of the lands they’re selling in. But for anyone that travels, or sits as an ex-pat or just happens to be based across borders it’s really great news that The European Commission competition commissioner Nellie Kroes is going to be bringing together industry executives with Apple’s Steve Jobs, Mick Jagger – presumably representing the musicians union/combined interest and the CEO of eBay, a firm which really has cracked pan-european trading to work toward bringing the true goal of a single market to the digital world, no matter what the excuses may be from companies still intent on keeping artificial borders alive in order to buck the market in their favour.