Dear lord, the past few days have been interesting: the Liberal Democrats are really showing how far in opposition they really are – they’ve got so little control of their communications it’s hard not to feel sorry for them – they’re a mess. No clear line, briefing against each other secretly (but in a horribly obvious way) and just generally having the communications strategy of a bunch of rabid puppies.
They desperately need to get a grip: for the first time in their history they’re in power – and it’s all about to go awfully wrong if they don’t stop a few movers from acting like they’re running a university debating society, it’s shabby and unbecoming of a party in power.
This goes for the Conservatives as well – better press handling will result in slicker relations with the media; not spin, but at least making sure people are saying the same things at the same time: what will kill the coalition dead is the press, if they scent descent or a mixed message it’ll be leaped on every single time. I’m amazed with all of the support they have from really influential lobbyists, communications specialists, old-style PRs and digital and social media people that it’s still such a mess.
Some have blamed it on the state of the economy, the mess they’re having to sort out – the rush of the coalition talks, but they’re all just making excuses. A good communications plan and superb people to carry it out will work whatever the situation, so please. Stop making excuses and start exercising some communications discipline.