Well, perhaps the headline is overplaying it a little, but it seems that the Daily Telegraph is now getting it’s teeth into Danny Alexander over avoiding capital gains tax – whether it’s legal or illegal will be the big question – whether an answer is needed before they decide he should be hung drawn and quartered is another thing.
The Telegraph is now full out gunning for the coalition, my spies tell me that they’re being briefed by Labour yes, but that to be be expected, more worryingly is the rumour that one or two Lib Dem staffers are briefing hacks that are way above their pay-grade. I’m not sure whether to believe this or not, I certainly wasn’t expecting a barage of messages surrouding David Laws yesterday though – so who can say who’s side they’re playing on.
What is true is that The Telegraph can no longer hide behind the veil of ‘the public interest’ in their theft of expenses data – if it is in the public interest, let’s have full disclosure; all out, right now… all parties all the data, otherwise it’s going to be a drip drip drip that does nothing but increase the circulation of The Telegraph (benefiting from the proceeds of Stolen goods one could possibly argue). It’s hard to see how the coalition can function effectively if one side of it is being taken apart one person at a time; it’s even harder to see how Nick Clegg’s reputation will recover after his protestations that his was a party of new politics, whiter than white.
Dear lord, the past few days have been interesting: the Liberal Democrats are really showing how far in opposition they really are – they’ve got so little control of their communications it’s hard not to feel sorry for them – they’re a mess. No clear line, briefing against each other secretly (but in a horribly obvious way) and just generally having the communications strategy of a bunch of rabid puppies.
They desperately need to get a grip: for the first time in their history they’re in power – and it’s all about to go awfully wrong if they don’t stop a few movers from acting like they’re running a university debating society, it’s shabby and unbecoming of a party in power.
This goes for the Conservatives as well – better press handling will result in slicker relations with the media; not spin, but at least making sure people are saying the same things at the same time: what will kill the coalition dead is the press, if they scent descent or a mixed message it’ll be leaped on every single time. I’m amazed with all of the support they have from really influential lobbyists, communications specialists, old-style PRs and digital and social media people that it’s still such a mess.
Some have blamed it on the state of the economy, the mess they’re having to sort out – the rush of the coalition talks, but they’re all just making excuses. A good communications plan and superb people to carry it out will work whatever the situation, so please. Stop making excuses and start exercising some communications discipline.