Stupid Fucking Racoons

It’s with no great surprise that this morning I read about Orange axing their £10million ‘Animals’ ad campaign after only four weeks, quite how it got off the drawing board is quite beyond me, and if anyone from Orange is reading the ‘animals’ things actually lost you at least one sale as I was so bored of trying to find a tariff on Orange whilst being compared to a Racoon… (which we don’t even have in this country!?) that I decided to search for a new phone with incumbent O2 and Three instead of switching to Orange.

Apparently according to Brand Republic the campaign is to be replaced as soon as possible with a new set of ad’s concentrating on the imminent rebrand of France Telecom’s subsidiary companies… I believe, although I’m not 100% sure that this will see most services in the UK and Europe re-branded as ‘Orange’, this rebrand apparently will also sound the death-knell for the only recently revised Wanadoo brand in favour of something a little more ‘Orange’ – It’s funny how a brand everyone thought was daft when it first surfaced has ended up outliving many of it’s more established (ex)competitors.

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